O2B Challenge » #SAWA2HA_SA7



The Challenge between the Contestants is to Design and prepare full advertising campaign for the integrated marketing of tourism in Egypt.

The marketing tools that Should be used in the campaign

  • Logos
  • Slogans (preferred السياحة فى مصر حاجة تانية )
  • Billboards
  • Fliers
  • Brochures
  • Digital & Social media Campaign
  • Advert on YouTube with High Quality up to 2 minutes,
  • Mobile Applications,
  • Design for O2B Egyptian booths in international fairs,
  • Giveaways
  • Photos

Reflect that the best destination for tourism is Egypt & Reflect the real essence of the orient is Egypt.

Use Marketing tools and platforms to effectively target tourists in these areas and forcast turnover.

Target is: Europe / Middle East / Far East / USA / Africa (Select two destinations only).

 You Have to Submit


Filling the applications is enough.


*An action plan include:

- Your target Segmentation.

- Your Marketing Strategy.

- Printings’ designs.

- Digital & Social media Campaign, Ad on YouTube with High Quality up to 2 minutes.

- Forecasts of revenues and expenses (Short and Long-Term Projections).



-Prepare a presentation to present your Idea in 5 min & print your plan/catalogue, including all the process, pictures & details of your project.



For more information, please check the RULES and PHASES section.


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